28.10.2022
The Fair&Precious marketing program is based on transversal commitments, supports that demonstrate the positive impact of certification, the involvement of beneficiaries, the development of partnerships with organizations from all horizons, but also regularly updated content.
The resources available on the Fair&Precious website are thus complementary to the online media library on the ATIBT website: they are essentially composed of videos and photographs, and must be enriched regularly for a dynamic and attractive communication shared with all the partners of the program (companies, institutions, media, NGOs) as well as with the general public in order to raise awareness.
In 2022, 4 films on sustainable forest management in all its environmental, social and economic aspects were shot in the countries of the Congo Basin, in our partner forestry operators concessions. 3 of the 4 films are currently being made.
The shootings were also an excellent opportunity to renew our photos.
These new are now online on the Fair&Precious website on a new "Photo Gallery" page, divided for the moment into 6 categories: "Forest and trees", "Sustainable management", "Replanting and restoring", "Wood and transformation", "Life in the forest", and "Wildlife". Other categories will be created in the near future, notably to communicate on ATIBT training activities. The objective is to centralize in this "photo library" quality images to testify to the work of committed actors in the sector and to inform target audiences.
Fair&Precious partners and ATIBT members: feel free to use these photos in your communications (mentioning IMAGEO in photo credits)!
Sustainable forest management in the Congo Basin in pictures
